Brand & Media Center
Helping you tell Eagle Nation’s story.
Whether you're covering Team Red, White & Blue (Team RWB) in the media, partnering with us, or sharing our mission with your community, you'll find official messaging, program information, brand resources, and logos here.
About Team RWB
Boilerplate
Team Red, White & Blue (Team RWB) is a 501(c)(3) nonprofit organization and America's leading health and wellness community for the military-connected community. Team RWB's events and programs empower Veterans and Service Members to build a healthy lifestyle focused on four pillars: physical health, mental health, genuine relationships, and a sense of purpose. With nearly 320,000 members and supporters across the nation, Team RWB is enriching lives and local communities through both in-person events and dynamic in-app programming.
Visit teamrwb.org to get involved.
Quick Facts
Founded: 2010
Mission: Enriching Veterans' lives
Vision: Forging America’s leading health and wellness community for Veterans
Community: Nearly 320K members and supporters
National Reach: 150+ Chapters, nationwide
In-person Events: 14.8K
Focus Areas
Team RWB operates left of clinical, before a Veteran experiences a crisis. That’s why our programs focus on what matters most:
Physical Health
Mental Wellbeing
Sense of Purpose
Genuine Relationships
150+
Chapters Nationwide
14K+
In-Person Events
Key Messages
-
Team Red, White & Blue (Team RWB) is America's health and wellness community for Veterans.
We were founded by Veterans. We know firsthand that many of us carry a mission-first mindset from our service, often neglecting our own health in the process.
That’s why, since 2010, our community of nearly 320,000 Veterans, Service Members, military family members, and supporters (our “Eagles”) have enriched the lives of Veterans through events and programs focused on building a healthy lifestyle.
-
At Team RWB, we strengthen Veteran well-being through connection.
Our comprehensive programs focus on the areas that matter most: physical health, mental health, purpose, and relationships. We call this a “left of clinical” approach—creating opportunities for Veterans to stay healthy, connected, and engaged through fitness, leadership, service, and community before they ever need intervention.
From weekly workouts to national endurance events, our experiences bring Veterans together to challenge themselves, build meaningful relationships, and discover renewed purpose alongside others who understand the journey.
-
Military service provides more than a job. It offers a built-in community, a shared mission, and a deep sense of purpose. When service ends, many Veterans lose those daily connections and opportunities to serve alongside others.
Research shows that strong relationships, regular physical activity, and a sense of purpose are among the greatest protective factors for long-term health and well-being. That's why Team RWB focuses “left of clinical,” strengthening the social connections and healthy habits that help Veterans thrive before intervention is needed.
By bringing Veterans together through fitness, leadership, service, and shared experiences, Team RWB helps them build healthier lives, stronger communities, and lasting relationships that continue long after they leave the military.
-
Team RWB takes a proactive, upstream approach to Veteran well-being.
Rather than waiting until challenges become crises, we focus on strengthening the protective factors that help Veterans thrive: physical health, genuine relationships, and a renewed sense of purpose. We call this a “left of clinical” approach, investing in connection and community before intervention is needed.
Just as importantly, we reject the narrative that Veterans are broken. We believe Veterans are resilient, capable, and built for continued leadership and service. Our role is to provide the opportunities, community, and challenges that help them continue growing after military service.
Whether it's a weekly run, a national endurance challenge, a leadership opportunity, or a local social event, every Team RWB experience is designed to help Veterans stay healthy, connected, and ready for whatever comes next.
-
Team RWB welcomes Veterans of every generation, Service Members, military family members, and civilian supporters who want to build stronger communities together.
-
Strong communities don't happen by accident. They're built by people who choose to show up.
Eagles Reserve is Team RWB's community of recurring supporters who make that work possible every month. Their ongoing generosity provides a dependable foundation that allows Team RWB to strengthen Veteran health and well-being through local events, fitness programs, and opportunities to build genuine relationships nationwide.
It costs just $230 to provide one Veteran with access to Team RWB's programs and community for an entire year. Every recurring monthly gift helps more Veterans find connection, improve their health, discover renewed purpose, and build relationships that last long after military service.
Monthly giving is an investment in stronger Veteran communities across America. Together, Eagles Reserve members help keep Eagle Fire burning and ensure more Veterans have the opportunity to thrive.
LEARN MORE
Our Programs
Digital Garrison
Team RWB’s Digital Garrison program is the Team RWB Member App. The Digital Garrison harnesses the power of technology to help Veterans and Service Members to build meaningful relationships and maintain a healthy lifestyle, regardless of location.
Ground Operations
Team RWB’s Ground Operations program creates opportunities for Veterans and Service Members to exercise, connect, and serve within their communities through local, in-person events and activities.
Eagle Fit
Eagle Fit inspires Veterans and Service Members to prioritize physical health through tailored fitness programs and performance education.
Eagle Alliance
The Eagle Alliance provides resources and support to enhance Veterans’ physical and mental health.
Health & Wellness Scholarship Fund
Empowering Veterans and Service Members to transform their passion for fitness into rewarding careers while promoting healthier communities.
Our Logo
The Team RWB logo is one of our most recognizable brand assets. Please use only the official logo files provided below and follow the guidelines to ensure our brand remains consistent across every application.
Full Color - Horizontal
Full Color - Vertical
For other versions of our logo, please email press@teamrwb.org
Brand Guidelines
Our brand is a reflection of our mission, vision, values, and the Veterans we serve. These guidelines help ensure Team RWB is represented consistently and accurately across every platform, partnership, and communication.
Media Resources & Contact
The following are available upon request:
Leadership headshots
Organizational photos
B-roll footage
Email press@teamrwb.org to request them.
For interviews, media requests, speaking opportunities, or additional resources, please contact: press@teamrwb.org.

